February 29, 2020
Would you dress up your cat in brightly colored "ruff" to save the lives of backyard birds? It was an open question, when I started my company to popularize my own bird-saving invention in 2009.
Eleven years later, we owe all our customers a debt of gratitude for providing a resounding "Yes" to that question. You do care about birds, and you will use our colorful cat accessory to save birds from your cat. Thank you!
Our cat-owning customers are our bird conservation heroes. It’s the cat owners who fasten the colorful collars around their cats’ necks. We are advancing bird protection goals together.
The scientists and volunteers who have studied the product have verified the product's effectiveness, but it is you, the customer, who makes the choice to protect birds from your cats.
Cat owners are wise to take responsibility for their cats' impact on wildlife, particularly birds. Birds are under increasing environmental pressures and their numbers are dropping. There 100 million or so pet cats in the U.S. and while we only have estimates of the toll that cats take on birds, the “low” estimates are in the millions of birds.
Together, we are making a difference in songbird populations around the globe.
Our company’s top-most goal in 2020 is to have ever-widening availability of the product, so that it can do the most good for bird conservation. Our "In Stores" page lists places you can shop for the product today, and of course, you can shop on this website.
In 2020, we are looking for an elegant way to vastly expand that list, because you, the cat owners, want us to do so. We especially hoping to have new options soon for the UK and Europe. Stay tuned.
And, as always, thanks for caring about cats and birds.
May 21, 2021
April 28, 2021
Does this make our pet products officially famous?
We made the list of 10 best eco-friendly pet products for Earth Day! We're lucky #7. See the story by People Pets' editor here.
We're on a mission to protect birds from cats that hunt. Thank you, cat owners!
April 16, 2021
We are grateful for the loyalty and dedication of our sewing partners, who have sewn our products ever since 2015. Our products are made in the United States, and they always have been. It is a decision of ours to support American manufacturing, and to support the fair compensation of the sewing professionals whose hands guide our products through the sewing process. We rely on their superb professional sewing capabilities in order to bring you a beautiful collar cover to help protect birds -- and to dress up your cat in an attractive way.
Fabric is the main "ingredient" of our product. Over the years, fabric prices have increased. Today, we raised the price of our product. It was our first price increase since 2013. We needed our prices to better reflect our actual costs. We hope you will understand and appreciate that it was an overdue adjustment.
